Bruce Campbell is Bruce FUCKING Campbell

There's a hot new picture from the new Bruce Campbell movie My Name Is Bruce up over at Ain't It Cool News, and frankly, it's giving me quite the geeky fanboy erection.

The movie revolves around Bruce playing himself as he's mistaken for Ash from The Evil Dead series and recruited to fight a real monster. I remain confident in Brucey's ability to keep making movies that are good enough to win me over and bizarre enough to stay just below the radar of people with, you know, good taste, but at the same time, Bruce, you're starting to veer off into dangerously self-referential territory here. A few more movies that are essentially about how cool you are and you'll be, well, Kevin Smith.

Furthermore, the picture up at the top of this post is pretty unimpressive except for , you know, the kid directly to the right of Bruce, who appears to be HARNESSING THE DESTRUCTIVE POWER OF THE SUN.